TRICIA RUANE

Award-winning brand builder and global leader. Expertise in creating meaningful brand extensions, which drive long term business growth by reaching new audiences.

20 years experience, 10 of which at Condé Nast launching Global DTC for Vogue and The New Yorker. Incorporating various business models such as eCommerce, wholesale and collaborations.  

Recent Projects

  • To mark The New Yorker’s Centenary, we created an anniversary specific collection for the eCommerce store.

    This once-in-a-century collection comes with The New Yorker’s seal of approval—and bears the official seal of TNY’s centennial celebrations. 

    There will be also be special issues, anthologies, exhibits, events, festivals and a Netflix doc.

    The limited edition collection will also be available at all in-person moments celebrating this major milestone.

    Resulting in increased awareness across multiple consumer touch-points and ultimately driving revenue.

Vogue World Selfridges Newsstand

  • In celebration of Vogue World, the live annual fashion event, we popped up at Selfridges London.

    Showcasing a mixture of brand merch via wholesale and licensed collaboration product.

    The retail pop-up was live for 3 weeks and trading for a further 8 weeks on the womenswear floor.

    Selfridges pre-ordered stock for the entire 11 weeks trading but placed another order within 48 hours due to demand. 

    The is a great example of leveraging a global moment to raise awareness of DTC and ultimately driving long term revenue.

  • To cement Allure’s positioning as the global beauty authority, we opened Allure Store — a retail store on New York City's Lafayette St.

    Offering an editorial-led selection of beauty products, handpicked by the editors and previously featured in the magazine.

    This project was successful in introducing new readers to the Allure universe as well as strengthening relationships with beauty brands that advertise by offering data on how shoppers interact with their products, both physically and through smart mirrors and scannable codes.

    Also driving significant revenue through long term royalties via licensing agreement.

Media Mentions

Winner of the the BSME 'Best Innovation' award for Vogue World x Selfridges Newsstand. Noted as a ‘refreshingly original approach to driving revenue and a clever nod to the brand’s heritage with the newsstand element’.

Quoted within a media interview for Vogue Business as other major media brands follow suit and enter the commerce space.

Spoke at the Business of Fashion: Professional Summit to discuss editorially led shopping experiences and the retail experience post pandemic.

Guest Lectures

Guest lecture at Bocconi University in Milan, known as the Harvard of Italy, for the Master of Science Marketing Management course.

Guest lecture at IULM University in Milan, for the Fashion Communication and Luxury Strategy Master of Science course.

Guest lecture at Condé Nast College of Fashion and Design in London, for the BA (Hons) Fashion Communication course.

Services Offered

Offering best in class brand extension solutions so that business growth is on brand and commercially minded. All services offered centre around brand monetisation by reaching new audiences and driving long term business growth, with a brand first approach.

Speaker Event Enquires Here

  • Review current brand world and identify opportunities for brand extensions. 

  • Evaluate brand needs and cultural landscape to pinpoint partnership possibilities.

  • Leverage core brand to create branded products for collectible purposes

  • Launch eCommerce stores in partnership with preferred Shopify Plus agency.