TRICIA RUANE

Award-winning brand builder and global leader. Expertise in creating meaningful moments and compelling collaborations, which drive long term business growth by reaching new audiences.

Motivated by identifying new business innovation opportunities across different markets and brand identities. With a genuine interest in helping brands strategically adapt to the ever-changing consumer landscape. 

eCOMMERCE

BRAND MERCH

COLLABORATIONS

LAUNCH / GTM STRATEGY

Services

Recent Projects

  • To mark The New Yorker’s Centenary, we created anniversary specific brand merch for the eCommerce store.

    This once-in-a-century collection comes with The New Yorker’s seal of approval—and bears the official seal of TNY’s centennial celebrations. 

    There will be also be special issues, anthologies, exhibits, events, festivals and a Netflix doc.

    The limited edition merch will also be available at all in-person moments celebrating this major milestone.

    Resulting in increased awareness across multiple consumer touch-points and ultimately driving revenue.

Vogue World Selfridges Newsstand

  • In celebration of Vogue World, the live annual fashion event, we popped up at Selfridges London.

    Showcasing a mixture of brand merch via wholesale and licensed collaboration product.

    The retail pop-up was live for 3 weeks and trading for a further 8 weeks on the womenswear floor.

    Selfridges pre-ordered stock for the entire 11 weeks trading but placed another order within 48 hours due to demand. 

    The is a great example of leveraging a global moment to raise awareness of DTC and ultimately driving long term revenue.

  • To cement Allure’s positioning as the global beauty authority, we opened Allure Store — a retail store on New York City's Lafayette St.

    Offering an editorial-led selection of beauty products, handpicked by the editors and previously featured in the magazine.

    This project was successful in introducing new readers to the Allure universe as well as strengthening relationships with beauty brands that advertise by offering data on how shoppers interact with their products, both physically and through smart mirrors and scannable codes.

    Also driving significant revenue through long term royalties via licensing agreement.

Ten years at Condé Nast, launching and leading DTC globally across key brands including Vogue and The New Yorker. Incorporating various business models such as eCommerce, wholesale and licensing collaborations. Leveraging global tentpole moments such as Vogue World and The New Yorker Centenary. 

Media Mentions

AWARD WIN

Winner of the the BSME 'Best Innovation' award for Vogue World x Selfridges Newsstand. Noted as a ‘refreshingly original approach to driving revenue and a clever nod to the brand’s heritage with the newsstand element’.

MEDIA INTERVIEW

Quoted within a piece for Vogue Business as other major media brands follow suit and enter the commerce space.

SPEAKER EVENT

Spoke at the Business of Fashion: Professional Summit to discuss editorially led shopping experiences and the retail experience post pandemic.